Posts Tagged ‘brand’

Follow up any and all enquiries.

And not just enquiries – leads and contact too. Just make sure you stay in touch. When you call you don’t need to sell your product or service, just simply make contact, see how they are and catch up. This will keep you in the minds of contacts and potential customers.

Emails and newsletters are also a good way of keeping in contact with people, and with the use of sites such as

www.mailchimp.com anyone can un-subscribe if they really don’t want to hear from you anymore.

Don’t forget the good old pen and paper. In the past 5 years I’ve received probably one or two handwritten letters/cards from networking contacts that were simply catching up. And it worked, their correspondence stood out and I was made to think about them and their business and I immediately contacted them and past referrals their way.

Many leads and enquires can be long term and need regular contact and persuasion in able to convert into sales.

Many enquiries take at least 8 calls to be made before a sale is made.

So please don’t give up and throw away sales. It takes a lot of time and effort to generate a lead, win a contract, and earn a sale: don’t waste it all by failing to follow-up.

Just remember – if you don’t keep in touch, someone else will!

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Seems simple doesn’t it? To get more profit you just simply need to sell more, right?

Well let me give you a few points that may help………..

1)      Put your prices up. Yes that’s right put your prices up. Apparently if your margin is 10% and you put the prices up by 10% then you can afford to lose 33% of your clients. So before you dismiss this idea, have an honest think about just how many customers you may lose – 1%, 10%, 15%? But how much more income will you be making from the increase?

2)      Get your clients to buy from you more often. Do you have a database of your clients? Can you easily send a special offer to them? If you contact them more often will special offers you potentially can get them to buy more often, therefore increasing your sales!

3)      Once you’ve got your clients buying more often the next step is to get them spending more per sale. That’s why supermarkets have sweets at the checkout, thousands of customers pick up an extra items at say 49p whilst queuing which makes a massive difference to one company with hundreds of stores. All you need to do is add one extra thing to your customers basket.

I’ve only just touched the surface with these 3 points but hopefully I’ve given you some food for thought.

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Are you sending out the same marketing material you were, say, 2 or 3 years ago?  How many times do you think current, past & potential customers have seen that material already and what kind of assumptions do you think they are making about it?
In a recession, brand new marketing materials, leaflets, brochures, posters etc. may be beyond the reach of the small business owner. So instead of a complete overhaul simply revamp your existing materials.
I’m not talking about changing your brand, as your brand is very important, but maybe just a new lease of life to those old promotions and leaflets.
Think changing colours, updating images, revamping the covers, new exciting promotions.
Flirt with new formats.  How else could you present your ‘wares’?  Familiarity is good, but it also breeds contempt.
Work on those sales letters bring them up to date and try some new copywriting ideas. This is quick and easy and you can do it yourself so cost-free as well!
Don’t let people bin your promotions with the other junk mail, liven them up and get noticed again.

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Did you choose your logo / website just because you liked it, or did you think about what colours are related to your product/service?
I’ve just been looking at this infographic on colours in business and advertising:-
and it got me thinking as to whether I had the right colours in mind for my business ventures. 
I will now definitely give more consideration for any new products in regards to colour schemes.
Are you getting the right colour into your business? Post your links below for feedback.

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