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Are you sending out the same marketing material you were, say, 2 or 3 years ago?  How many times do you think current, past & potential customers have seen that material already and what kind of assumptions do you think they are making about it?
In a recession, brand new marketing materials, leaflets, brochures, posters etc. may be beyond the reach of the small business owner. So instead of a complete overhaul simply revamp your existing materials.
I’m not talking about changing your brand, as your brand is very important, but maybe just a new lease of life to those old promotions and leaflets.
Think changing colours, updating images, revamping the covers, new exciting promotions.
Flirt with new formats.  How else could you present your ‘wares’?  Familiarity is good, but it also breeds contempt.
Work on those sales letters bring them up to date and try some new copywriting ideas. This is quick and easy and you can do it yourself so cost-free as well!
Don’t let people bin your promotions with the other junk mail, liven them up and get noticed again.
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Danielle LaPorte Posted a thought provoking question today, by asking:-

 

What would you be more of if you let go of the past?

 

What wouldn’t I do seems more appropriate! I would feel like a completely different person –  no more inhibitions  and no more caring about what other people think.

I would be the singer I’ve always wanted to be. I wouldn’t care what came out of my mouth, I would just be grateful for my voice and enjoy every second of it. It would be a life or freedom.

What would you be more of if you could let go of the past? And from a business point of view what could you let your business be if you let go of the past?

Did you make a mistake with a client and now too scared to approach them again? If we let go of the past of a whole new business lift could open up.

Check out Danielle’s post http://www.daniellelaporte.com/burning-questions-series/a-question-for-cleaning-your-slate/ 

My company recently did its yearly leaflet drop. This costs a fair amount of money especially over the 9 areas which it operates. The costs include design and print of the leaflets, delivery of the leaflets to the distributors and then the distribution to 127,000 homes (that’s just one area).

Now when I saw the leaflets I was less than impressed. It was bigger than A5 and on very cheap paper making it very floppy and it tended to rip quite easily. I won’t go into the actual design and text at this time – but believe me it should have been much better.

A couple of weeks after the leaflets had gone out I was at a networking breakfast and was approached by a gentleman that does design and print work such as leaflets, business cards etc. He hadn’t received one of our floppy leaflets, but, one of his friends had, and his friend had passed it to him saying ‘’these people need your help’’. Embarrassed was not the word! The gentleman then produced his business card and asked if I could pass it one to head office and he would be happy to help them on their next leaflet run.

This made me think just how many other people picked up that leaflet off their door mat and either consciously or unconsciously recognised the poor, cheap quality. Has this now affected whether or not people buy from us? Do the local community now see us as cheap or unprofessional?

I’m not sure if I’m in a position to answer those questions but what I can tell is our branch received only a 0.01% response from the leaflet drop.

My advice is to produce marketing material that is suitable for your business and your business’s needs. If you’re trying to get people to spend thousands of pounds with you then don’t skimp on the marketing materials – show that your company has value. Likewise, if you are maybe only trying to get new customers to spend just a small amount each, then don’t go over board and bankrupt yourself by getting luxury silk leaflets.

And always get a second opinion – you may love your design but you are biased, so please get an honest opinion and see it as a positive way of improving your marketing.

Did you choose your logo / website just because you liked it, or did you think about what colours are related to your product/service?
I’ve just been looking at this infographic on colours in business and advertising:-
and it got me thinking as to whether I had the right colours in mind for my business ventures. 
I will now definitely give more consideration for any new products in regards to colour schemes.
Are you getting the right colour into your business? Post your links below for feedback.