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Archive for April, 2013

Follow up any and all enquiries.

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Follow up any and all enquiries.

And not just enquiries – leads and contact too. Just make sure you stay in touch. When you call you don’t need to sell your product or service, just simply make contact, see how they are and catch up. This will keep you in the minds of contacts and potential customers.

Emails and newsletters are also a good way of keeping in contact with people, and with the use of sites such as

www.mailchimp.com anyone can un-subscribe if they really don’t want to hear from you anymore.

Don’t forget the good old pen and paper. In the past 5 years I’ve received probably one or two handwritten letters/cards from networking contacts that were simply catching up. And it worked, their correspondence stood out and I was made to think about them and their business and I immediately contacted them and past referrals their way.

Many leads and enquires can be long term and need regular contact and persuasion in able to convert into sales.

Many enquiries take at least 8 calls to be made before a sale is made.

So please don’t give up and throw away sales. It takes a lot of time and effort to generate a lead, win a contract, and earn a sale: don’t waste it all by failing to follow-up.

Just remember – if you don’t keep in touch, someone else will!

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