Are you sending out the same marketing material you were, say, 2 or 3 years ago? How many times do you think current, past & potential customers have seen that material already and what kind of assumptions do you think they are making about it?
In a recession, brand new marketing materials, leaflets, brochures, posters etc. may be beyond the reach of the small business owner. So instead of a complete overhaul simply revamp your existing materials.
I’m not talking about changing your brand, as your brand is very important, but maybe just a new lease of life to those old promotions and leaflets.
Think changing colours, updating images, revamping the covers, new exciting promotions.
Flirt with new formats. How else could you present your ‘wares’? Familiarity is good, but it also breeds contempt.
Work on those sales letters bring them up to date and try some new copywriting ideas. This is quick and easy and you can do it yourself so cost-free as well!
Don’t let people bin your promotions with the other junk mail, liven them up and get noticed again.
the business generator 
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